I was hired as a consultant by a new dog fashion company to create their brand.

Since the company sells outerwear for dogs, my marketing partner and I wanted to play off the word “bundle-up” for the brand and “bundle-PUP” was born.  For the logo, the client wanted something classic and clean, so I simply used a dog bone as the hyphen with a typeface that is sophisticated yet playful. The Bundle-pup color palette uses the elegant pairing of navy blue and cool grey with accents of playful turquoise and sunshine yellow.